European sales and distributor partners talk business and witness the action at Barcelona MotoGP

Yamaha Factory Automation Section (FA Section) combined its business focus in robotics with the excitement of MotoGP at the annual distributor meeting in Barcelona during the MotoGP race weekend, June 14-15. All the company’s European robot sales and distributor partners gathered from across Europe to talk technology and strategy – and to see Yamaha’s racing heroes in action.

The group got down to business immediately on Saturday, as leaders from Yamaha FA Section presented the latest state-of-the-art innovations rolling out to take the company forward. Yamaha is the only industrial robot producer to offer standard products in all formats – SCARA, cartesian, linear, single- and multi-axis robots, and with the added advantage of the unique programmable robotic LCM100 conveyor module.

Individual meetings in the afternoon let distributors present their plans and discuss the support they need for the coming year. “The time is right for significant investment in robot technology across industries from precision assembly and high-speed manufacturing to packaging and logistics, driving productivity to the next level,” said Mr. Ichiro Arimoto, Yamaha Motor Europe Robotic Division General Manager. “We continue to strengthen support for our distributor partners here in Europe, to deliver the most advanced, flexible, and efficient solutions for customers.”

Sunday took the delegates to the Circuit de Catalunya, with complementary tickets to see all the action at the track; a fitting “thank you” from the company behind MOTOBOT, the robotic-control testbed that has raced against top Yamaha MotoGP star Valentino Rossi and continues to come ever-closer to the nine-time world champion’s lap times — demonstrating the rapid progress Yamaha continues to achieve in this fast-moving field of automation.

About YAMAHA Robotics FA Section
Yamaha Factory Automation Section (FA Section), a subdivision of Yamaha Motor Robotics Business Unit in Yamaha Motor Corporation, is focused on delivering flexible, high-accuracy industrial robots for precision automation challenges.

With its roots in the introduction of robot technology to Yamaha motorcycle assembly activities, the division has over 40 years’ experience solving automation challenges from factory-scale to micron-level. Yamaha’s industrial robots are now trusted by leading corporations worldwide, in activities as diverse as semiconductor fabrication and assembling electronic products, domestic appliances, automotive components, and large liquid-crystal panels.

Yamaha FA Section offers a unified range of solutions for robotic assembly, including single-axis robots, SCARA, cartesian, and articulated robots. Innovations such as the LCM100 linear conveyor module; a smoother, space-saving and more versatile successor to conventional belt and roller conveyors continue to set the pace in factory automation. Core robotic technologies as well as key components and complete robot systems are all produced in-house, ensuring consistent quality and control over lead-times.

Headquartered in Hamamatsu, Yamaha FA Section serves customers globally through its worldwide sales network spanning China, Taiwan, Korea, south Asia, north America, Australia/New Zealand, and Europe.

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Office: +49 2131 2013 538
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Fax: +49 2131 2013 550

Yamaha’s MOTOBOT expresses the synergy between the company’s advanced robot technology and commitment to continually improving performance.