Tatsuro Katakura brings international experience to extend success of Factory Automation Section

Yamaha Robotics Factory Automation Section has appointed Tatsuro Katakura as Sales Manager for Europe. The 11-year veteran of Yamaha Robotics FA Section joins from the Company’s branch in Thailand, where he managed sales for Southeast Asia and India for the last five years.

“I am excited to join the European team at this time of great opportunity in the region,” he said. “We have a strong product portfolio, sales network, and technical skills to deliver great value for customers, leading to sustained growth.”

Mr. Tatsuro KatakuraMr. Tatsuro Katakura

Welcoming him to the team, based in Neuss, Germany, branch manager Yasushi Miyake said, “Mr. Katakura will help us build on the achievements we have realized in the European market as we continue working with our customers and partners to deliver great solutions, expand our presence, and strengthen our position.”

Yamaha Robotics FA Section markets the Company’s portfolio of industrial robots, which are used across industries such as electronics, automotive, pharmaceuticals, food production, textiles, and logistics. They include SCARA, cartesian, collaborative (cobot), and single-axis machines covering a range of sizes and lifting capacities, with controllers, programming and simulation software, and accessories including the RCXiVY2+ machine-vision system.

The Section’s outreach to sales partners and system integrators creates innovative and flexible industrial automation solutions, leveraging the speed, precision, and reliability of Yamaha robots. Thousands are deployed worldwide, in applications such as assembling consumer electronic products and automotive parts, food processing, and packaging products such as medicines and confectionery. The team continues to develop new solutions such as the end-of-line handler for EV battery testing and assembly, to be demonstrated at Motek 2023 in Stuttgart, October 10-13.

About Yamaha FA Section
Yamaha Factory Automation Section (FA Section), a subdivision of Yamaha Motor Robotics Business Unit in Yamaha Motor Corporation, is focused on delivering flexible, high-accuracy industrial robots for precision automation challenges.

With its roots in the introduction of robot technology to Yamaha motorcycle assembly activities, the division has over 40 years’ experience solving automation challenges from factory-scale to micron-level. Yamaha’s industrial robots are now trusted by leading corporations worldwide, in activities as diverse as semiconductor fabrication and assembling electronic products, domestic appliances, automotive components, and large liquid-crystal panels.

Yamaha Motor FA Section offers a unified range of solutions for robotic assembly, including single-axis robots, SCARA, cartesian, and articulated robots. Innovations such as the LCMR200 linear conveyor module; a smoother, space-saving and more versatile successor to conventional belt and roller conveyors continue to set the pace in factory automation. Core robotic technologies as well as key components and complete robot systems are all produced in-house, ensuring consistent quality and control over lead-times.

Headquartered in Neuss, Germany, Yamaha FA Section serves customers in all Europe.